KARSPOLOR卡斯保罗男装 卡斯保罗品牌介绍

经营理念business philosophy
一切以顾客需求为归依，时尚不等于昂贵，平价是karspolor一贯选择。注重公司长远发展，不因短期利益伤害客户权益，全力满足顾客需求。关注并深刻理解用户需求，以最潮流的服饰，迎接顾客，帮助顾客实现与众不同的自我价值。
all to customer demand for refuge, fashion is not expensive, parity is karspolor consistently
selected. companies focus on long-term development, not for short-term interests damage the interests of customers, to meet customer needs. attention and deep understanding of user needs, with the most fashion apparel, welcome customers, help customers realize self value out of the ordinary.

管理理念management philosophy
为员工提供良好的工作环境和激励机制；关注员工成长，完善员工培养体系和职业发展通道，使员工获得与企业同步成长的快乐；充分尊重和信任员工，不断引导和鼓励，使其获得成就的喜悦。
to provide staff with a good work environment and incentive mechanism; pay attention to staff
development, staff training and improve the occupation development channel, so that employees
and enterprises grow up happy; fully respect and trust employees, continue to guide and encourage, enable it to obtain the joy of achievement.

品牌价值观brand values
追求：在服装领域实现顾客的梦想，并依靠点点滴滴、 锲而不舍的艰苦追求，使我们成为
领导时尚潮流的一流企业。
员工：负责和高效的员工是karspolor最大的财富。尊重知识、个性和不迁就有功的员
工是事业可持续成长的内在要求。
精神：忠诚奉献、开拓进出、务实创新和热爱生活是我们凝聚力的源泉。责任、创新、敬业
与团结是我们文化的精髓。
利益：karspolor主张顾客、员工与合作伙伴三者结成利益共同体。我们决不让雷锋吃
亏，奉献者定当得到合理的回报。
文化：资源会枯竭，唯有文化才会生生不息。我们没有可以依存的自然资源，唯有在人的头
脑中挖掘。文化不仅包含知识、技术、管理、情操，也包含一切促进可持续发展的无
形因素。
责任：karspolor以奉献精品、提供机遇、创造财富为己任，为自己和家人的幸福而不
懈努力。

pursuit：in the field of garment customers realize the dream, and rely on the little didi, the painstaking pursuit of keep on carving, so that we become the leading fashion trend of the first-class enterprise.
staff: responsible and efficient staff is the largest wealth karspolor. respect knowledge, respectpersonality and not yield to the active employees, is the cause of the inherent requirement of sustainable growth.
spirit:loyalty dedication, pioneering and pragmatic innovation, and to love life is the source of our cohesiveness. responsibilityas consciousness, the spirit of innovation, professionalism and the spirit of solidarity is the essence of our corporate culture.
interests: karspolor stand for the customers, employees and partners form a community of interests between. we must not let lei feng suffer, devotees will get a reasonable return.
culture: resources will be depleted, only will be cultural life and growth in nature. we could not dependentnatural resources, only in the minds of mining. the culture here, contains not only the knowledge, technology, management, sentiment, also contains all the promotion of sustainable development of the intangible factors.
liability: karspolor to create wealth, dedication boutique, to provide the opportunity for oneself, for oneself and familypeople's happiness and make unremitting efforts.

品牌风格brand style
世界顶级服装设计师kasan polor带领着一批极具国际视野、掌控时尚脉搏的法国、意大利、香港的专业设计团队，以欧陆风格结合中国男士着装趋势，巧妙融合国际时尚潮流，低调奢华的时尚彰显大气男人的风度和品味。
富有东方哲思的含蓄简约设计，配以世界最流行的优质进口面料和先进的制作工艺，卡斯保罗以其高贵、典雅、稳重、时尚的风格，成功、自信、练达、刚毅的个性和优良品质受到广大消费者青睐。

the world's top fashion designer kasan polor led a group of great international vision, control of the pulse of fashion in france, italy, hongkong professional design team to the european style with chinese men's dress trend of fusion of the international fashion trend, low-key luxury fashion show atmosphere man's manners and tastes.
rich oriental philosophical implication of simple design, with the world's most popular imported fabrics and advanced production technology, karspolor with its noble, elegant, stable, fashion style, successful, confident, experienced, strong personality and good quality by the majority of consumers.

合作伙伴cooperation partners
karspolor与国际一线面料商良好的合作关系、无与伦比的缝制工艺是产品质量达到国际一流水平的保证。世界上最优质面辅料供应商们配合一流的设计团队——kasan polor们，势必会将karspolor的品质感和时尚度不断提升和超越。
karspolor and international a gleam of fabrics of good relations of cooperation, incomparable
sewing process is product quality reach the international first-class level of assurance. the world's most high-quality surface materials suppliers with first-class design team -- kasan polor, will karspolor quality and fashionable spends ceaseless promotion and beyond.

市场定位market positioning
品牌定位：国际二线品牌与国内一线品牌之间
消费者定位：30岁以上的成功人士，满足其多种场合之穿着需求。
品类占比：
服装类：休闲系列占比50%，商务系列占比30%，正装系列占比20%
配饰类：箱包类占比35%、皮鞋类30%、皮带类20%、领带类15%
价格定位：
t恤：880.00-2380.00 茄克：1380.00-5800.00
马夹：768.00-1680.00 裤子：580.00-1580.00
衬衫：768.00-2680.00 单西：1680.00-5380.00
套西：2680.00-9580.00 牛仔裤：780.00-1680.00
风衣：1380.00-2680.00 皮衣：9800.00-38000.00
毛衣：1380.00-3780.00 羽绒服：2380.00-6800.00
箱包：780.00-3860.00 皮鞋：980.00-2800.00
皮带：580.00-980.00 领带：438.00-880.00

卡斯保罗产品三大系列three series
为了更好的适应市场，为我们的消费者服务，卡斯保罗品牌在延续2011年三大系列的基础上，调整了三大系列的比例，正装系列占比再次下降了7个百分点，休闲系列上升了10个百分点。
正装系列：岁月沉淀，稳健从容，使其在世俗生活中自由游离，不追逐时间而关注生活，有与众不同的价值观和富足的精神生活，拥有完美细致的生活旅程。色系：黑、白、灰、酒红。
商务系列：拥有可内敛可奔放的双重性格，混合简单朴素和奢华贵气两种极端的气质，在正式、典雅与随意之间游走，不同于众的配搭是商务男人新的审美取向。商务系列色系：纯色居多，黑、白、灰、杏、军绿、红。
休闲系列：一群对优雅美学和高雅品位渐有心得的那些时尚贵族们，有着独特的时尚嗅觉和敏锐的新生代直觉，自由随性。色系：黑、白、灰、蓝色、红色。